New Age Foundation

About Us

The New Age Foundation is a pioneering charitable organisation aimed at transforming the lives of underprivileged youth in Africa through creative music initiatives. Beginning in Lagos, Nigeria, and with plans to expand across the nation, New Age will bridge the gap between the grassroots of African communities and the global mainstream platforms, showcasing undiscovered talent in a way that resonates with today’s content consumers. By focusing on empowering Africa’s youth, we aim to create a future where these young and talented individuals can support their families and communities, creating a sustainable ecosystem of aid and opportunity.

Vision Points

Utilising unconventional methods and digital platforms to uncover and elevate the hidden gems of Africa’s music scene.
Providing a platform for young African artists to share their stories, cultures, and creativity with the world, thus empowering their voices and art.
Encouraging and facilitating innovative music production, blending traditional African sounds with contemporary genres to create unique musical experiences.
Providing a platform for young African artists to share their stories, cultures, and creativity with the world, thus empowering their voices and art.
Committing to the long-term development of artists, offering them the tools, knowledge, and support needed to build lasting careers in the music industry.
Breaking down barriers to music production and distribution, making it accessible for talented artists regardless of their background or resources.

Mission Points

Make music discovery accessible and fair, using both online platforms and grassroots efforts to find and elevate hidden talents across Africa, irrespective of their background or access to traditional music industry channels.

Provide holistic support to emerging artists, including mentorship, music production, marketing, and career management, ensuring they have the tools and knowledge to grow and succeed.

Create an environment where artists are encouraged to stay true to their roots and express themselves authentically, blending traditional African sounds with contemporary music styles to create unique art.

Establish a dynamic, inclusive community that connects artists with fans worldwide through engaging content, interactive platforms, and live events, fostering a sense of belonging and shared passion for music.
Constantly explore new technologies, platforms, and creative approaches to music production, distribution, and engagement, staying ahead of industry trends and creating unique experiences for both artists and audiences.
Use music as a tool to drive cultural exchange, social engagement, and positive impact, highlighting important issues and giving back to communities through initiatives that support music education and talent development.
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